• Best Job in the World Shortlisted

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    Tourism Queensland in Australia has named the fifty finalists in their “Best Job in the World” campaign, shortlisting from a pool of nearly 35,000 applicants for a $150,000 AUD contract to relax on Hamilton Island in the Great Barrier Reef from July 1 to December 31, 2009.

    Best Job in the World


    The job of blogging caretaker will go to an applicant chosen from the winner of the most wildcard votes between now and March 24, and ten other applicants chosen by Tourism Queensland. The name of the winning job applicant will be announced on May 6.

    Queensland Tourism Minister Desley Boyle said staffers had a tough time sifting through the 34,684 entries and selecting the best of the best.

    “I understand it was a robust discussion, but what it boiled down to was the motivation and professionalism of the applicants and their fit with the job and Tourism Queensland,” Boyle said.

    The job is part of a AU$1.7 million campaign to publicize the charms of northeastern Queensland state, and tourism officials say it has already generated more than AU$70 million worth of publicity for the region.

    The Island Reef Job YouTube channel is currently hosting 761 videos, including the initial advertising promotions.

    Click on the image below to play the video in YouTube (HD)

    The Top Fifty Shortlist

    Mark Ashby, Sherman Oaks, California, United States
    Chris Bray Sydney, New South Wales, Australia
    Anny Chih, Burnaby, British Columbia Canada
    Sandra Crane, Bethlehem, Connecticut, United States
    Rafaelito DeAusen, Barrigada, Guam
    Achim Dold, Emmendingen, Baden-Wurttemberg, Germany
    Christine Estima, Toronto, Ontario, Canada
    Clarke Gayford, Auckland, New Zealand
    Ben Henry, Lyon, Rhone-Aples, France
    Magali Heuberger, Amsterdam, Netherlands
    James Hill, Shute Harbour, Queensland, Australia
    Linda Hoang, Edmonton, Alberta, Canada
    Kim Jagtiani, Mumbai, India
    Kiran Jethwa, Nairobi, Kenya
    Hamish Johnston, Melbourne, Victoria, Australia
    George Karellas, Bettystown, County Meath, Ireland
    Juweon Kim, Seoul, Korea
    Mieko Kobayashi, Tokyo, Japan
    Cali Lewis, Geek Brief TV, Dallas, Texas, United States
    Sarah Louise Lane Angel, London, United Kingdom
    Gina Maeng, Seochogu, Seoul, Korea
    Sheree Marris, Elwood, Victoria ,Australia
    Felippe Mela, Stockholm, Sweden
    Sam Miyano Pitt, Hamamatsu, Shizuoka, Japan
    Jackie Miao, Kota Kinabalu, Sabah, Malaysia
    Kat Mitsopoulos, Athens, Greece
    Mitchell Moffit, Guelph, Ontario, Canada
    Marcella Moser, Vancouver, British Columbia, Canada
    Mirjam Novak, Nueremburg, Bavaria, Germany
    Angelene (Angie) Orth, New York, United States
    Greg Reynen, Singapore, Singapore
    Anjaan RJ, Bangalore, India
    Steven Rogers, Tyler, Texas, United States
    Erik Rolfsen, Vancouver, British Columbia, Canada
    Melissa Schenk, Stratford, Ontario, Canada
    Manon Schmidin, Mundolsheim, Alsace France
    Holly Smale, Welwyn Garden City, Hertfordshire, United Kingdom
    Ben Southall, Petersfield, Hampshire, United Kingdom
    Adeline St. Romain, Los Angeles, California, United States
    Douglas Stidolph, Guildford, Surrey, United Kingdom
    Nila Tanzil, Jakarta, Indonesia
    Hailey Turner, Brisbane, Queensland Australia
    Iris van Nispen, Utrecht, Netherlands
    Clare Wang, Banciao, Taipei, Taiwan
    Karyna Wallace, Zushi, Kanagawa, Japan
    David Whitehill, Gold Coast, Queensland, Australia
    Jimmy Wong, Singapore, Singapore
    Julia Yalovitsyna, Pertozavodsk, Karelia, Russia
    Yi Yao, Guangzhou, Guandong, China
    Ying Yu, Beijing, China

    Credits

    The Best Job in the World campaign was developed at CumminsNitro Brisbane by creative directors Nancy Hartley and James Burchill, copywriter Merrin McCormack, art directors Cristian Staal and Ralphie Barnett, agency producer Adam Ford, senior digital producer Jason Kibsgaard, general manager Darren McColl, senior account director Edwina Gilmour, and account director Anne-Maree Wilson.

    Rhiannon Craig, new on the staff at CumminsNitro, appeared in a fake video designed to drum up applications. After the video was revealed to be fake, including a fake tattoo, the YouTube video was taken offline by Tourism Queensland.

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    Location Australia (Australia).

    Tags: , ,

    Posted in Inspiration, Interactive

    11 Responses to Best Job in the World Shortlisted

    1. Kieran Lee says:

      While the 50 applicants shortlisted for the Tourism Queensland’s “Best Job in the World” deserve to be congratulated, those chosen continue to highlight the failings present in this rather cynical marketing campaign. Interestingly, 35 of these shortlisted videos are longer than 60 seconds when in the closing days of the competition as many as 5000 videos were rejected for exceeding 60 seconds. Many were actually shorter than 60 seconds or were between 60 and 61 seconds, but Tourism Queensland simply passed it off as a glitch in their content management system.

      People with videos under 61 seconds who were rejected are invited to post their video.

    2. Zellie says:

      Thanks for linking the the blogs! I’ve been having a tough time tracking down more info on the Top 50… how can we vote on someone to be a blogger if they have no internet presense?!

      There are several Top 50 who are members of the Island Reef Forum and have blogs that you don’t have listed, I’ve got those collected here:http://mywildheart.wordpress.com/2009/03/04/congrats-to-my-top-50-friends/

    3. scott says:

      @ Zellie … quit following me around the Internet, will ya? :p

    4. Wow you even have my link to my MySpace.

      Impressive. Haha.
      Vote for the Guammie?

      Thanks for the exposure this is actually really getting fun.

    Trackbacks/Pingbacks

    1. [...] For further information, including biographies and photos visit http://www.islandreefjob.com. See Ben’s Flickr page and Ben’s travel blog. See also my earlier post on the Shortlist. [...]

    2. [...] Innovative Media Single> Sega Offset The Evil, Clemenger BBDO Sydney (Integrated Branding Campaign) Tourism Queensland, Best Job in the World, CumminsNitro Brisbane (Integrated [...]

    3. [...] Queensland – The Best Job in the World, CumminsNitro, Brisbane, [...]

    4. [...] Queensland – The Best Job in the World, CumminsNitro, Brisbane, [...]

    5. [...] in the World campaign, which also won the Promo Grand Prix and two Gold Lions. See our posts on the Shortlisting and the award of the Best Job to Ben Southall [...]

    6. [...] Tourism Queensland’s Best Job in the World campaign, CumminsNitro Brisbane, Australia Fiat Eco:Drive campaign, AKQA London, UK Warner Brothers Why So Serious campaign for Dark Night, 42 Entertainment, Pasadena, USA. [...]



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