Best Job in the World Shortlisted

Tourism Queensland in Australia has named the fifty finalists in their “Best Job in the World” campaign, shortlisting from a pool of nearly 35,000 applicants for a $150,000 AUD contract to relax on Hamilton Island in the Great Barrier Reef from July 1 to December 31, 2009.

Best Job in the World

The job of blogging caretaker will go to an applicant chosen from the winner of the most wildcard votes between now and March 24, and ten other applicants chosen by Tourism Queensland. The name of the winning job applicant will be announced on May 6.

Queensland Tourism Minister Desley Boyle said staffers had a tough time sifting through the 34,684 entries and selecting the best of the best.

“I understand it was a robust discussion, but what it boiled down to was the motivation and professionalism of the applicants and their fit with the job and Tourism Queensland,” Boyle said.

The job is part of a AU$1.7 million campaign to publicize the charms of northeastern Queensland state, and tourism officials say it has already generated more than AU$70 million worth of publicity for the region.

The Island Reef Job YouTube channel is currently hosting 761 videos, including the initial advertising promotions.

Click on the image below to play the video.

The Top Fifty Shortlist

Mark Ashby, Sherman Oaks, California, United States
Chris Bray Sydney, New South Wales, Australia
Anny Chih, Burnaby, British Columbia Canada
Sandra Crane, Bethlehem, Connecticut, United States
Rafaelito DeAusen, Barrigada, Guam
Achim Dold, Emmendingen, Baden-Wurttemberg, Germany
Christine Estima, Toronto, Ontario, Canada
Clarke Gayford, Auckland, New Zealand
Ben Henry, Lyon, Rhone-Aples, France
Magali Heuberger, Amsterdam, Netherlands
James Hill, Shute Harbour, Queensland, Australia
Linda Hoang, Edmonton, Alberta, Canada
Kim Jagtiani, Mumbai, India
Kiran Jethwa, Nairobi, Kenya
Hamish Johnston, Melbourne, Victoria, Australia
George Karellas, Bettystown, County Meath, Ireland
Juweon Kim, Seoul, Korea
Mieko Kobayashi, Tokyo, Japan
Cali Lewis, Geek Brief TV, Dallas, Texas, United States
Sarah Louise Lane Angel, London, United Kingdom
Gina Maeng, Seochogu, Seoul, Korea
Sheree Marris, Elwood, Victoria ,Australia
Felippe Mela, Stockholm, Sweden
Sam Miyano Pitt, Hamamatsu, Shizuoka, Japan
Jackie Miao, Kota Kinabalu, Sabah, Malaysia
Kat Mitsopoulos, Athens, Greece
Mitchell Moffit, Guelph, Ontario, Canada
Marcella Moser, Vancouver, British Columbia, Canada
Mirjam Novak, Nueremburg, Bavaria, Germany
Angelene (Angie) Orth, New York, United States
Greg Reynen, Singapore, Singapore
Anjaan RJ, Bangalore, India
Steven Rogers, Tyler, Texas, United States
Erik Rolfsen, Vancouver, British Columbia, Canada
Melissa Schenk, Stratford, Ontario, Canada
Manon Schmidin, Mundolsheim, Alsace France
Holly Smale, Welwyn Garden City, Hertfordshire, United Kingdom
Ben Southall, Petersfield, Hampshire, United Kingdom
Adeline St. Romain, Los Angeles, California, United States
Douglas Stidolph, Guildford, Surrey, United Kingdom
Nila Tanzil, Jakarta, Indonesia
Hailey Turner, Brisbane, Queensland Australia
Iris van Nispen, Utrecht, Netherlands
Clare Wang, Banciao, Taipei, Taiwan
Karyna Wallace, Zushi, Kanagawa, Japan
David Whitehill, Gold Coast, Queensland, Australia
Jimmy Wong, Singapore, Singapore
Julia Yalovitsyna, Pertozavodsk, Karelia, Russia
Yi Yao, Guangzhou, Guandong, China
Ying Yu, Beijing, China


The Best Job in the World campaign was developed at CumminsNitro Brisbane by creative directors Nancy Hartley and James Burchill, copywriter Merrin McCormack, art directors Cristian Staal and Ralph Barnett, agency producer Adam Ford, senior digital producer Jason Kibsgaard, general manager Darren McColl, senior account director Edwina Gilmour, and account director Anne-Maree Wilson.

Rhiannon Craig, new on the staff at CumminsNitro, appeared in a fake video designed to drum up applications. After the video was revealed to be fake, including a fake tattoo, the YouTube video was taken offline by Tourism Queensland.