Berger Paints, based in Kolkata, India, has been encouraging Indians to transform their homes through the power of imagination, with a billboard featuring natural finish colours. A painter appears to be painting the billboard in sky tones. The billboard was constructed by cutting out the sky sections. The billboard includes the company motto, “Paint Your Imagination”, along with a reference to founder Lewis Berger.
The Cut Outs billboard was developed at JWT India, Mumbai by executive creative director Tista Sen, creative director Nandita Chalam, copywriter/art director Minal Phatak, fabricators Alakh Publicity and Tushar Rechwad.