Benadryl, also known as Diphenhydramine hydrochloride, is presented as the key armament in the war against allergies in a television commercial filled with special effects and clever sound design.
In a scene reminiscent to the opening shots of Apocalypse Now, we see dragonfly choppers deploying pollen bombs, whilst spores and seed pods explode in unison to mark the dangerous onset of the summer season.
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The Benadryl War campaign, waged on behalf of McNeil-PPC, was developed at JWT London, by creative director Russell Ramsey, art director Andy Smith, copywriter Ryan Lawson, agency producer Anna Church, planner Ian MacDonald, account director Will Kirkpatrick.
Sound was designed at Grand Central London by Munzie Thind.