Unilever’s Axe Day and Night fragrances for men were featured in this award-winning campaign from Argentina, seeped in sensuality. Cut-out speech bubbles for adults are provided with suggestive pick up lines. “New Axe Day and Axe Night. One is suitable for general audiences. The other is not.” The campaign, Delivery, Bellboy and Bar, won Silver for Print at the CLIO Awards 2009.
The Day and Night campaign was developed at Ponce, Buenos Aires by executive creative directors Hernan Ponce, Walter Aregger, Hernan Ibarra, creative directors Ricardo Armentano, Analia Rios, art director Pedro Losada, copywriter Antonio De Federico, production manager Roberto Carsillo, account executives Nestor Ferreyro, Francisco Odriozola, client services director Vanina Rudaeff, and photographer Martin Sigal.