LG is providing a tie-in to James Cameron’s Avatar movie with an advertising campaign featuring the Chocolate BL40 phone and the new LG eXpo smartphone, which includes a mobile projector as an attachable peripheral.
LG has developed an interactive microsite, www.lgexpo.com, providing exclusive film content, and a jointly sponsored Facebook page run with Fox and MTV. Content from both these will be integrated into special software and clips for eXpo users, to encourage film and hi-tech effects fans to put the special edition of the handset on their Christmas lists. The eXpo’s microsite features two Avatar and LG Expo fans Jim and Dale who give visitors to the site an online video demonstration of the phone and its features.
A cinema commercial for the LG Chocolate BL40 smart phone is being shown in the UK, tying in with LG’s sponsorship of the premiere in London.
Click on the image below to play the video in YouTube (HD)