Audi Unboxed with animation

Audi has been promoting the Audi Q5 with “Audi Unboxed”, an animated television commercial. An 2D animated drawn character interacts with a 3D cardboard box, manipulating the folds until he’s able to hop in as the driver of an Audi Q5 crossover vehicle. “We’ve unboxed the box”.

Audi Box man

Audi Box unopened

Audi Box logo

Audi Q5 Box

The Car Song Lyrics

Brrrm brm brm brm brm brm brm, brrrm b’ brrrm,
Brrrm brm brm brm brm brm brrrm b’ brrrm,
Brrrm brm brm brm brm brm brrrm b’ brrrm.
Brrrm brm brm brm brm brm brrrm.

Take me riding in the car, car;
Take me riding in the car, car;
Take you riding in the car, car;
I’ll take you riding in my car.

Click clack, open up the door, girls;
Click clack, open up the door, boys;
Front door, back door, clickety clack,
Take you riding in my car.

Climb, climb, rattle on the front seat;
Spree I spraddle on the backseat;
Turn my key, step on my starter,
Take you riding in my car.

Engine it goes boom, boom;
Engine it goes boom, boom;
Front seat, backseat, boys and girls,
Take you riding in my car.

Credits

Unboxed was developed at BBH London by creative directors Nick Kidney and Kevin Stark, creatives Joakim Saul and Maja Fernqvist, and producer Olly Chapman.

Filming and animation were produced at Passion Pictures and 1st Avenue Machine by director Aaron Duffy (live action and CG) and Russell Brooke (2D animation), with director of photography Tony Brown, creative director Arvind Palep, producer Belinda Blacklock, Anna Lord, executive producers Serge Pathak and Michael Adamo, live action producer Patrick Duguid, VFX supervisor Neil Riley, 2D designer/animator Tim Sanpher, head of CG Jason Nicholas, technical director Julian Jodgson, editor Jaime Rubio, 3D animators Chris Welsby and Wesley Coman, lead lighter Harry Bardak, lighting and rendering team Stu Hall, Tommy Andersson, Quentin Vien, Claire Michaud , Guillaume Cassuto, compositors Neil Riley, Niamh Lines; Luke Carpenter; Quentin Vien, Claire Michaud , Guillaume Cassuto, rigger Chris Dawson, modelling team Ian Brown, Craig Maden and Dan Moore.

Music is “The Car Song” by Woody Guthrie.