Audi has released a new ad for the Audi S4 Quattro featuring a skiier in red carving up the steep streets of San Francisco. Asphalt flies everywhere as speed skiier John “Mad Cow” Hembel, dressed in red, navigates city trams and parking meters.
The ad, online at Audi’s Quatro microsite, is designed to demonstrate the improved handling provided by the Audi’s sports differential. The idea for the commercial came from Audi engineers who said that the Quattro felt like ski carving. Hembel was filmed over three days using roller blades, which were replaced with skis in post production.
Click on the image below to play the video in YouTube (HD)
The Quatro Urban Carving campaign was developed at Kempertrautmann, Hamburg, by creative directors Frank BannÃ¶hr, Willy Kaussen, Jens Theil, Gerrit Zinke, art director Frank BannÃ¶hr, copywriter Willy Kaussen.
Sound was designed at Audioforce, Berlin.