Audi S4 Quattro Ski Urban Carving

Audi has released a new ad for the Audi S4 Quattro featuring a skiier in red carving up the steep streets of San Francisco. Asphalt flies everywhere as speed skiier John “Mad Cow” Hembel, dressed in red, navigates city trams and parking meters.

Audi Urban Carving Skiier


The ad, online at Audi’s Quatro microsite, is designed to demonstrate the improved handling provided by the Audi’s sports differential. The idea for the commercial came from Audi engineers who said that the Quattro felt like ski carving. Hembel was filmed over three days using roller blades, which were replaced with skis in post production.

Click on the image below to play the video in YouTube (HD)

Credits

The Quatro Urban Carving campaign was developed at Kempertrautmann, Hamburg, by creative directors Frank Bannöhr, Willy Kaussen, Jens Theil, Gerrit Zinke, art director Frank Bannöhr, copywriter Willy Kaussen.

Filming was shot by Daniel Kleinman via Markenfilm, Hamburg, and Rattling Stick, London, with director of photography Paul Cameron, producer Johnnie Frankel and Simona Daniel.

Post production was done at Framestore, London, by VFX supervisor William Bartlett. Editor was Adam Spivey at Speade. Line producer was Jannik Endemann.

Sound was designed at Audioforce, Berlin.

  • http://www.reclamewereld.blog.nl Michael, Amsterdam

    Hi, if you start adding The Inspiration Room to ‘your’ YouTube-commercials, as with this one, there’s hardly any need to quote TIR in the accompanying text that goes with the showing of commercials…
    Which might not be so good for your ratingsscore.
    Right?

  • Lora

    It wasn't performed on “roller blades” it was a product called StreetSki, the fastest downhill skates in the World.

  • http://www.navigation-auto.ch mobile navigation

    Audis are my favourite cars.