Audi S4 Quattro Ski Urban Carving

Audi has released a new ad for the Audi S4 Quattro featuring a skiier in red carving up the steep streets of San Francisco. Asphalt flies everywhere as speed skiier John “Mad Cow” Hembel, dressed in red, navigates city trams and parking meters. The ad, online at Audi’s Quatro microsite, is designed to demonstrate the improved handling provided by the Audi’s sports differential. The idea for the commercial came from Audi engineers who said that the Quattro felt like ski carving. Hembel was filmed over three days using roller blades, which were replaced with skis in post production.

Audi Urban Carving Skiier


The Quatro Urban Carving campaign was developed at Kempertrautmann, Hamburg, by creative director/art director Frank Frank Bannoehr, creative director/copwriter Willy Kaussen, creative directors Jens Theil and Gerrit Zinke.

Filming was shot by Daniel Kleinman via Markenfilm, Hamburg, and Rattling Stick, London, with director of photography Paul Cameron, producer Johnnie Frankel and Simona Daniel.

Post production was done at Framestore, London, by VFX supervisor William Bartlett. Editor was Adam Spivey at Speade. Line producer was Jannik Endemann.

Sound was designed at Audioforce, Berlin.