Audi is promoting the launch of the new SUV Audi Q5, with “Flip Book”, a television commercial filmed in South Africa. The TV ad demonstrates the concept of perfectly synchronized engineering while showcasing the vehicle’s suitability for a range of environments.
A couple leave their hotel a dawn to drive into the country in their Audi Q5. A flip book documents their journeys past a billboard with antlers, interaction with a white horse, a flock of birds, another room in the country, exploration of a rocky outcrop, a desolate forest, and finally their arrival in the city. Everything happens on cue. “Vorsprung durch Technik”. Click on the image below to play the video in YouTube (HD)
The Audi Flip Book ad was developed at Ogilvy Johannesburg by executive creative director Fran Luckin, creative group head/art director Robyn Bergmann, copywriter Stephanie Van Niekerk, head of broadcast Lisa Jaffee.
Music is by Alun Richards at Cut & Paste Generation.