Audi Q5 Flip Book

Audi is promoting the launch of the new SUV Audi Q5, with “Flip Book”, a television commercial filmed in South Africa. The TV ad demonstrates the concept of perfectly synchronized engineering while showcasing the vehicle’s suitability for a range of environments.

Audi Q5 heads out in South Africa dawn

A couple leave their hotel a dawn to drive into the country in their Audi Q5. A flip book documents their journeys past a billboard with antlers, interaction with a white horse, a flock of birds, another room in the country, exploration of a rocky outcrop, a desolate forest, and finally their arrival in the city. Everything happens on cue. “Vorsprung durch Technik”. Click on the image below to play the video.


The Audi Flip Book ad was developed at Ogilvy Johannesburg by executive creative director Fran Luckin, creative group head/art director Robyn Bergmann, copywriter Stephanie Van Niekerk, head of broadcast Lisa Jaffee.

Filming was shot by Kim Geldenhuys via Egg Films, Cape Town, with producer Rozanne Rocha-Gray. Post production was done at Black Ginger, Cape Town.

Music is by Alun Richards at Cut & Paste Generation.