Audi Economy Drive
Audi’s start stop technology is showcased in “Economy Drive”, a visual effects laden TV advert filmed in Sydney, Australia. The start-stop system shuts down the engine once the car has come to a stop, the gear lever stands at idle and the driver releases the clutch pedal. Operating the clutch then starts up the engine again.
Car-sized light bulbs drive through the city at night, to the sounds of “Bright Lights, Big City”, sung by American blues singer Jimmy Reed. We’re shown one particular lightbulb which has the capacity to stop shining when stationery, driving across the Sydney Harbour Bridge and through to the suburbs. Click on the image below to play the video.
The Economy Drive ad was developed at BBH London by creatives Adi Birkinshaw and Paul Yull and agency producer Olly Chapman.
Editing was done by Tim Thornton-Allan at Marshall Street, London.
Post production was done at The Mill, London, by producers Harry Jones and Darren O’Kelly, colourist Adam Scott, shoot supervisors Tom Bussell and Jay Bandlish, lead 2D artist Mike Outlaw, Flame artists Simon Holden and Jay Bandlish, Flame assists Andy Bate, Gareth Parr, Paul Downs, Ilia Mokhtareizadeh and Zoe Cassey-Hayes, Shake artists Peter Hodsman and Ben Perrot, Smoke artists James Pratt, John Thornton, Tim Robbins and Huss, lead 3D artists Eva Kuhelmann, Aidan Gibbons, Alex Hammond, Ed Shires and Sergio Xisto, with support from the art department team of Ian Wharton and Jimmy Kiddell.