The Melbourne Cup is one of Australia’s day-stopping sporting moments, significant enough for Artline pens to get on the act of providing tips for the nation. This ad was run full page and in page-dominant versions across Australia on Melbourne Cup Day (today) and the two days approaching it. An Artline 200 0.4 fine black pen is shown with the text, “Got a Good Tip for Tuesday? At least there is one thing you can be sure of on Melbourne Cup Day.”
The Tips ad was developed at BCM, Sydney, by creative director Geoff Reid, with media handled by Martin “The Shark” Durek, graphic designer Sutts and Artline marketing manager Lynn Dewick.