Arthritis in the Bathroom

Emirates Arthritis Foundation in Dubai presents a set of familiar household items retouched to ask the question, “Is even the simplest task painful?” We’re shown a toilet flush handle, a door knob, and a set of switches (the most difficult to recognize perhaps), each presenting the user with a painful experience.

Credits

The EAF campaign was developed at The Classic Partnership, Dubai, UAE, by creative directors John Mani, Alok Mani, Alok Gadkar, creative director/copywriter Anand Tahilramani, art director Girish Wadisherla, digital artist Pradosh Chandran, retoucher Devraj Shriyan, producer Brence D’Sa.