Arthritis in the Bathroom

Emirates Arthritis Foundation in Dubai presents a set of familiar household items retouched to ask the question, “Is even the simplest task painful?” We’re shown a toilet flush handle, a door knob, and a set of switches (the most difficult to recognize perhaps), each presenting the user with a painful experience.

Toilet Handle in Emirates Arthritis Foundation print advertisement


Door knob in Emirates Arthritis Foundation print advertisement

Switches in Emirates Arthritis Foundation print advertisement

Credits

The EAF campaign was developed at The Classic Partnership, Dubai, UAE, by creative directors John Mani, Alok Mani, Alok Gadkar, creative director/copywriter Anand Tahilramani, art director Girish Wadisherla, digital artist Pradosh Chandran, retoucher Devraj Shriyan, producer Brence D’Sa.

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