Apple Top of the Line
Apple’s latest “Get A Mac” television commercials, Top of the Line, Trainer and Surprise, bring in a touch of celebrity to counter Microsoft’s claims of superiority. Actors Patrick Warburton and Robert Loggia stand in for some PC bashing and Apple affirmation.
Top of the Line
Patrick Warburton, known for his roles on Seinfeld, Rules of Engagement and Family Guy, turns up as the Top of the Line PC.
Mac, for some reason, appears to promote PCs as the machine that is most reliable.
PC tries to shape up with the help of actor Robert Loggia.
The Get a Mac series was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative director/art director Chuck Monn, senior art director Jamie Reilly, senior copywriters Krista Wicklund and Kevin Tenglin, agency producers Mike Refuerzo and Chrissy Gilmartin.
Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue.