Apple Top of the Line

Apple’s latest “Get A Mac” television commercials, Top of the Line, Trainer and Surprise, bring in a touch of celebrity to counter Microsoft’s claims of superiority. Actors Patrick Warburton and Robert Loggia stand in for some PC bashing and Apple affirmation.

Apple Top of the Line commercial


Top of the Line

Patrick Warburton, known for his roles on Seinfeld, Rules of Engagement and Family Guy, turns up as the Top of the Line PC. Click on the image below to play the video in YouTube (HD)

Surprise

Mac, for some reason, appears to promote PCs as the machine that is most reliable. Click on the image below to play the video in YouTube (HD)

Trainer

PC tries to shape up with the help of actor Robert Loggia. Click on the image below to play the video in YouTube (HD)

Credits

The Get a Mac series was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative director/art director Chuck Monn, senior art director Jamie Reilly, senior copywriters Krista Wicklund and Kevin Tenglin, agency producers Mike Refuerzo and Chrissy Gilmartin.

Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue.

Editor was Val Thrasher at Filmcore (Beast). Post production was done at D-Train by Ben Gibbs.