Apple Responds to Windows 7

Apple has wasted little time in launching a new series of “Get A Mac” television commercials in response to Microsoft’s launch of Windows 7. In “Broken Promises” we’re taken on a trip back through to the 1990s and the launch of Windows 95. The promises remain the same. Two further commercials introduce us to Windows XP users who have decided it’s time to make the big move.

PC says Trust Me


Broken Promises

Windows 7 is here and it’s not going to have any of the problems Windows Vista had. Windows Vista is here and it’s not going to have any of the problems that Windows XP had. It’s not going to have any of the problems ME. It’s not going to have any of the problems Windows 98 had. It’s not going to have any of the problems Windows 95 had. It’s not going to have any of the problems Windows 2 had. Click on the image below to play the video in YouTube (HD)

Teeter Tottering

A Windows XP user makes up her mind to make the big move, to Apple. Click on the image below to play the video in YouTube (HD)

PC Action News

We cross live to PC Action News to interview the Windows users who are preparing for their big move. The launch of Windows 7 is heralded as the time to upgrade to Apple. Windows 7 is causing “Upgrade Fever.” People just cant wait to upgrade to their new Macs! Click on the image below to play the video in YouTube (HD)

Credits

The Get A Mac campaign was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative director Eric Grunbaum, creative director Jason Sperling, associate creative directors Chuck Monn, Kevin Tenglin, senior art director/senior copywriters Jamie Reilly, Pete Figel, agency producers Anne Oburgh and R.J. Pomeroy.

Filming was shot by director Phil Morrison at Epoch Films, New York/Los Angeles, with director of photography Peter Donahue.

Editor was Lucas Eskin at Beast. Post production was done at Company 3. VFX artists Brian Robinson and Ben Gibbs at D-Train.