Apple iPod Nano Capture Us on Video

Apple has released the new 5th-gen iPod nano with a video camera, mic and speaker, promoted in “Capture Us”, a new television commercial featuring music by Miss Li (Swedish singer Linda Carlsson).

Nano Shoots Video spot for iPod Nano video camera

Men and women, each in a unique colour set, are captured on Nano video camera dancing to the sound of “Bourgeois Shangri-La”, leading to the tag line, “Nano Shoots Video”. Each represents one of the colours in the Nano range: silver, black, purple, blue, green, orange, yellow, (PRODUCT) RED and pink.


The Apple iPod Nano Capture Us ad was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, ACD/art director Chuck Monn, senior art director Jaime Reilly, senior copywriters Krista Wiklund and Kevin Tenglin, agency producers Mike Refuerzo and Chrissy Gilmartin.

Filming was shot by director Phil Morrison via Epoch Films wth director of photography Peter Donahue. Editor was Val Thrasher via Filmcore. Post production was done at D-Train by Ben Gibbs.

Music is Bourgeois Shangri-La by Miss Li.