Apple has launched a new television commercial for the iPhone, featuring the “12 Apps of Christmas”, in collaboration with AT&T. Featured in the ad are The Betty Crocker Mobile Cookbook, Postman, My Christmas Gift List, TabToolkit, Holiday Bells, Snow Reports, Christmas Fever, Anna Sheffield Jewelry, myStarbucks, Flight Search, Weather Pro, and Schlage LiNK.
On the twelfth day of Christmas my iPhone gave to me: 12 cookies cooking, 11 cards a sending, 10 gifts for giving, 9 songs for singing, 8 bells for ringing, 7 slopes for skiing, 6 games for playing, 5 gold rings, 4 hot lattes, 3 flights home, 2 feet of snow, and an app that can light up the tree.
Click on the image below to play the video in YouTube (HD)
The 12 Apps of Christmas ad was developed at TBWA\Media Arts Lab, by chief creative officers / executive creative directors Duncan Milner, Eric Grunbaum, creative directors / associate creative directors Alain Briere, Alicia Dotter, art directors Paula Cristalli, Doug Mukai, Parker Grant, copywriters Ted Kapusta, Claire Morrissey, Louise Shieh, agency producers Hank Zakroff and Janet Cao.