Apple has taken the Get A Mac advertising series into the future to explore the future of PC performance. PC (John Hodgson) explains to Mac (Justin Long) that throughout history PCs have had to deal with crashing, freezing and error messages. And so he’s trying out a time machine (not to be confused with the Apple Time Machine). PC arrives in 2150 to find that Mac and PC are still involved in dialogue. Unfortunately PC hasn’t changed his operating ways in the future….
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The Get A Mac campaign was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative directors/art directors Chuck Monn, Jamie Reilly, senior copywriters Kevin Tenglin, Krista Wicklund, agency producers Serena Auroux, Mike Refuerzo and Chrissy Gilmartin.