Apple Get A Mac with Time Traveler

Apple has taken the Get A Mac advertising series into the future to explore the future of PC performance. PC (John Hodgman) explains to Mac (Justin Long) that throughout history PCs have had to deal with crashing, freezing and error messages. And so he’s trying out a time machine (not to be confused with the Apple Time Machine). PC arrives in 2150 to find that Mac and PC are still involved in dialogue. Unfortunately PC hasn’t changed his operating ways in the future….

Get a Mac Time Traveler


The Get A Mac campaign was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative directors/art directors Chuck Monn, Jamie Reilly, senior copywriters Kevin Tenglin, Krista Wicklund, agency producers Serena Auroux, Mike Refuerzo and Chrissy Gilmartin.

Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue.

Editor was Lucas Eskin, who has just moved from Mad River Post to Filmcore. Post production was done at D Train by Ben Gibbs.