Australian bank ANZ has launched a new campaign focused on the small business market, including a television commercial and integrated communications plan. The campaign promotes the bank’s small business offering, online at www.anz.com/small-business, focusing on convenience and specialist services.
The commercial shows an overworked, stressed banker from another bank going to great lengths to avoid business people who are trying to get a hold of him, including a butcher who says he has not returned his calls. A high-energy chase scene ensues, with the banker pursued by a group of small business owners. The advertisement ends with a crash tackle and the discovery of an accessible ANZ small business specialist. “Getting hold of a small business expert at your bank shouldn’t be hard”.
Click on the image below to play the video in YouTube (HD)
The Chase was developed at M&C Saatchi by creative director Steve Crawford, head of art Murray Bansgrove, senior copywriter Sandra Galliazzo, senior account director Kimberley Milburn, account manager Ashika Naran, agency producer Karen Muxworthy, and ANZ head of commercial marketing Andrew McPhee.
Filming was shot by director Paul Middleditch, Plaza Films, with producer Peter Masterton and director of photography Tristan Milani. Editor was Peter Whitmore at The Editors. Sound was designed by Barry Stewart, Sound Reservoir.