ANZ in The Chase
(Average: 4.25 out of 5)
Loading ...Australian bank ANZ has launched a new campaign focused on the small business market, including a television commercial and integrated communications plan. The campaign promotes the bank’s small business offering, online at www.anz.com/small-business, focusing on convenience and specialist services.
The commercial shows an overworked, stressed banker from another bank going to great lengths to avoid business people who are trying to get a hold of him, including a butcher who says he has not returned his calls. A high-energy chase scene ensues, with the banker pursued by a group of small business owners. The advertisement ends with a crash tackle and the discovery of an accessible ANZ small business specialist. “Getting hold of a small business expert at your bank shouldn’t be hard”.
Click on the image below to play the video in YouTube (HD)
Credits
The Chase was developed at M&C Saatchi by creative director Steve Crawford, head of art Murray Bansgrove, senior copywriter Sandra Galliazzo, senior account director Kimberley Milburn, account manager Ashika Naran, agency producer Karen Muxworthy, and ANZ head of commercial marketing Andrew McPhee.
Filming was shot by director Paul Middleditch, Plaza Films, with producer Peter Masterton. Post production was done at The Editors. Sound was designed by Barry Stewart, Sound Reservoir.
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Location 
(Australia).
Posted in Inspiration, TV Ads Cinema and Online Videos
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[...] Overdrijven mag in de reclame en ze weten goed hoe dat moet bij de Australische bank ANZ. De commercial, The Chase, maakt onderdeel uit van een campagne gericht op middenstanders. De tv-spot, gemaakt door reclamebureau M&C Saatchi, heeft een heldere boodschap aan het eind, als je een beetje buiten adem bent. Arme Jack. Leuk, knap gemaakt ook. Via TIR. [...]