Andre and Steffi on Louis Vuitton Journey
French fashion house Louis Vuitton commissioned a set of print advertisements in 2007 featuring luggage used by Russian statesman Mikhail Gorbachev, French actress Catherine Deneuve, and tennis stars Steffi Graf and Andre Agassi, launched online at journeys.louisvuitton.com.
Andre Agassi and Steffi Graf, who started dating after dancing at the 1999 French Open, married in 2001. The text for the Louis Vuitton ad: “Is there any greater journey than love?”
Journey Through New York
Andre and Steffi, who live in Las Vegas, take viewers for a guided journey through New York.
Click on the image below to play the New York Journey Part 1: The Scale of the Skyhline, in YouTube
Chapter 2: A Downtown State of Mind
Chapter 3: Big City, Little Towns
Chapter 4: Through The Children’s Gate
Chapter 5: Dinners with Andre Agassi
Chapter 6: Steffi Graf’s Small Taste of
Chapter 7: The Heart of the Game
Chapter 8: Coney Island Boardwalks
The Journeys print campaign was developed at Ogilvy & Mather, Paris, by creative director Christian Reuilly, art director Antoaneta Metchanova, copywriter Edgard Montjean, art buyer Laurence Nahmias and photographer Annie Leibovitz.
The Louis Vuitton site was developed at Ogilvy Interactive Paris, by creative director/art director Frédéric Bonn, Lang Teav, Cedric Aceres, copywriters Rosecrans Baldwin, Virginie Achard, Flash designers Lang Teav and Sami Meziani, art producer/3D artist Sylvain Negro, and developers Sami Meziani and Ivan Zindovic.
Photos for the New York series were taken by Frédéric Guélaff, with sound and design by Mathieu Baillot.