Anchor‘s new Super Blue brand of milk is presented as the way to help growing bones in this television commercial with the appearance of a time-lapse growth spurt.
A young boy has his mother measure his height on the door jamb through the years. Eventually, with the help of the milk’s added calcium and vitamin D, he grows taller than both his parents.
The Anchor Super Blue Growth Spurt was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, creative director Steve Cochran, art directors/copywriters Sarah Longworth and Mick Stalker, agency producer Jen Storey.
Filming was shot by directors Josh Frizzell via Curious Film, Auckland.