Amnesty Woman in Suitcase

Posted on May 4, 2009 by Duncan

Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. The “Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against Menschenhandel, or human trafficking.

Frau im Koffer in Amnesty International stunt at Munich airport


Click on the image below to play the video in YouTube (HD)

Credits

The Frau Im Koffer campaign was developed at Serviceplan, Munich.

Photography by Oliver Lang, Agence France-Presse, Getty Images, featured in New York Times Photograph of the Day, December 11, 2008.

Frau im Koffer in Amnesty International stunt at Munich airport

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in Ambient, Amnesty International and tagged . Bookmark the permalink.
Location Germany Germany

7 Responses to Amnesty Woman in Suitcase

  1. Michele [Swordfish Media] says:
    May 4, 2009 at 7:42 pm

    Amazing!!! great campaign!!! very effective!!

    Reply

  2. Pingback: 8 Exemplos Criativos de Publicidade em Aeroportos | Blog Lecom

  3. Pingback: 13 Clever Ads in Airports

  4. Pingback: Top10 outdoor ads from around the world | artres.com.au australia

  5. Pingback: Top10 outdoor ads from around the world | artres.com.au australia

  6. Pingback: 13 Clever Ads in Airports - Chuck Sharing

  7. Pingback: Not working in Fukuoka.

Leave a Reply