Amnesty Woman in Suitcase

Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. The “Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against Menschenhandel, or human trafficking.

Frau im Koffer in Amnesty International stunt at Munich airport


Click on the image below to play the video in YouTube (HD)

Credits

The Frau Im Koffer campaign was developed at Serviceplan, Munich.

Photography by Oliver Lang, Agence France-Presse, Getty Images, featured in New York Times Photograph of the Day, December 11, 2008.

Frau im Koffer in Amnesty International stunt at Munich airport

Filed under: Ambient, Amnesty International

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  • http://www.thisisswordfish.com/ Michele [Swordfish Media]

    Amazing!!! great campaign!!! very effective!!