Amnesty Woman in Suitcase

Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. The “Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against Menschenhandel, or human trafficking.

Frau im Koffer in Amnesty International stunt at Munich airport

Credits

The Frau Im Koffer campaign was developed at Serviceplan, Munich, by creative directors Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad, copywriter Nicolas Becker, art directors Christian Sommer, Ivo Hlavac, account supervisors Michael Freitag, Britta Christoph.

Photography by Oliver Lang, Agence France-Presse, Getty Images, featured in New York Times Photograph of the Day, December 11, 2008.

Frau im Koffer in Amnesty International stunt at Munich airport

  • Michele [Swordfish Media]

    Amazing!!! great campaign!!! very effective!!