Amnesty International asks the question, “See No Evil?” in this 2008 set of five optical illusions featuring leaders from the United States, China, Russia, North Korea and Iran. Click on the image for a larger version, focus on the red cross for 30 seconds, then look at a white space like the ceiling, slowly blinking your eyes.
The campaign’s point challenges viewers to look beyond the respectability associated with national office. One difficulty with this series is that people without any awareness of international affairs may not recognize the faces: George Bush, Hu Jintao, Vladimir Putin, Mahmoud Ahmadinejad and Kim Jong-il. If you’re having trouble seeing the faces, reverse the values in Photoshop or its equivalent to see the images in blue. The ambiguity of the question, “See no evil?” could be a plus, asking if we are blind to atrocity, or perhaps if these leaders are blind to it. The reference to the web site, amnesty.com, suggests that this is not a bona fide campaign for Amnesty International, who are online at amnesty.org.
The See No Evil campaign was developed at Lins, Malaysia, by creative director/art director Eugene Yap, art director Yin Sau Lun, copywriter Sueann Kong, illustrators Chris, Azman and Anson.