Amnesty International Gun Mazes

Amnistía Internacional (Amnesty International) in Chile has been promoting participation in the government’s gun amnesty program with a print advertising campaign featuring a series of mazes. “The game ends when they find it. Save a life. Give your gun. Disarming House Campaign. Stop. Act. Denounce.”

Amnesty Gun Amnesty advertisement


Amnesty Gun Amnesty advertisement

Amnesty Gun Amnesty advertisement

Credits

The Mazes Gun Amnesty campaign was developed at Unitas/RNL, Santiago, by executive creative director Pancho González, creative directors Armando Macchi, Koop González, art director William Araya, copywriter Jaime González, account manager Alexis Sfeir.

Filed under: Amnesty International, Print, Unitas

Location: