Amnistía Internacional (Amnesty International) in Chile has been promoting participation in the government’s gun amnesty program with a print advertising campaign featuring a series of mazes. “The game ends when they find it. Save a life. Give your gun. Disarming House Campaign. Stop. Act. Denounce.”
The Mazes Gun Amnesty campaign was developed at Unitas/RNL, Santiago, by executive creative director Pancho González, creative directors Armando Macchi, Koop González, art director William Araya, copywriter Jaime González, account manager Alexis Sfeir.