Amnesty International marked 60 years of the Universal Declaration of Human Rights with a set of birthday cakes in this print advertising campaign developed in Hungary. Sections of each cake are being removed in the ads, representing intervention for children and adult prisoners in danger.
“You can do more than celebrate. 60 years of the universal declaration of human rights.”
The Cakes campaign was developed at DDB Budapest, Hungary, by creatives Rodrigo Fernandes, Guilherme Somensato, Giovanni Pintaude, Laszlo Hevesi, Marcell Patkai, food stylist Agnes Kapolka, art buyer Judit Jancso, with photography by Gabor Mate and Corbis.