Amnesty International Cakes

Amnesty International marked 60 years of the Universal Declaration of Human Rights with a set of birthday cakes in this print advertising campaign developed in Hungary. Sections of each cake are being removed in the ads, representing intervention for children and adult prisoners in danger.

“You can do more than celebrate. 60 years of the universal declaration of human rights.”

Amnesty International 60th Birthday cake

Amnesty International 60th Birthday cake

Amnesty International 60th Birthday cake


The Cakes campaign was developed at DDB Budapest, Hungary, by creatives Rodrigo Fernandes, Guilherme Somensato, Giovanni Pintaude, Laszlo Hevesi, Marcell Patkai, food stylist Agnes Kapolka, art buyer Judit Jancso, with photography by Gabor Mate and Corbis.

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Location Hungary Hungary

3 Responses to Amnesty International Cakes

  1. Smiley says:

    Amnesty make it look like a piece of cake.

  2. Jurgen Gaeremyn says:

    This is an amazing piece of symbolism! Congratulations to the makers of the concept, and for sharing with the world. This is an image that needs no explanation.

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