Amnesty Dog’s Life

Amnesty International in Portugal presents “Dog’s Life”, a commentary on the growing social injustice being found in Europe. The problem is not animals living like people. But rather people living like animals.

Amnesty Dog's Life


The voice over in the Portuguese is provided by Joaquim de Almeida. The dog that appears on the spot is a canine star, one of the most requested “animal actors” in Europe, and was flown specially to take part in the spot.

Click on the image below to play the video in YouTube (HD)

See the video in Portuguese.

Credits

The Dog’s Life campaign was developed at Fuel, Lisbon, by creative director/copywriter Marcelo Lourenço, creative director/art director Pedro Bexiga, agency executive producer Miguel Barbosa, senior agency producers Sérgio Resende and Joana Gomes Pedro.

Filming was shot by director Rita Nunes at Show Off Films, Lisbon with director of photography André Szankowsky.

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Location Portugal Portugal

One Response to Amnesty Dog’s Life

  1. Melodie says:

    The first time I saw this commercial was a few years back and it was pretty scary. The whole idea of poverty and sadness swept over me.
    Now I’m glad this commercial exists because it raises awareness about poverty and human injustice.

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