Sara Lee‘s toilet cleaning product, Ambi Pur, has been relaunched in the Australian market with a new print and television advertising campaign featuring the combination of hospital grade disinfectant with fragrance that could pass for an attractive perfume.
Burst of Lemon
The TV spot features a man who knows how to prepare his home for a romantic evening. Final job is cleaning the toilet. But when the woman in his life turns up at the door she’s associating Burst of Lemon with unfaithfulness.
Click on the image below to play the video in YouTube (HD)
The Eau de Toilette campaign was developed at JayGrey, Sydney, by creative director/art director/copywriter Jay Furby, art director/copywriter David White, account manager Vanessa Long and agency producer Sandi Gracin.
Sara Lee staff included marketing manager Karen Gerard and brand manager Anthony Fotoulis.