Alzheimers Lost Poster in Guatemala

Association Grupo Ermita Association Alzheimer de Guatemala has run a print advertising campaign calling for financial support for their work with sufferers of Alzheimers Disease. A woman places a “Perdida” (Lost) poster on a telegraph pole. The Spanish words, “Si pudieran ayudarse, no te lo pediríamos a ti”, is translated in English as “If they could help themselves, we wouldn’t ask you.”

Alzheimers Self Help Poster


Credits

The Alzheimers Poster was developed at Wurmser Ogilvy & Mather, Guatemala, by creative director/copywriter Ramiro Eduardo and art director/copywriter/photographer Alex Barrera.

Filed under: Posters, Print

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  • http://www.elderguru.com/ ElderGuru.com

    I really like the “If they could help ourselves . . .” slogan. It really makes people think.