Alzheimers Lost Poster in Guatemala

Association Grupo Ermita Association Alzheimer de Guatemala has run a print advertising campaign calling for financial support for their work with sufferers of Alzheimers Disease. A woman places a “Perdida” (Lost) poster on a telegraph pole. The Spanish words, “Si pudieran ayudarse, no te lo pediríamos a ti”, is translated in English as “If they could help themselves, we wouldn’t ask you.”

Alzheimers Self Help Poster


The Alzheimers Poster was developed at Wurmser Ogilvy & Mather, Guatemala, by creative director/copywriter Ramiro Eduardo and art director/copywriter/photographer Alex Barrera.