ALS No Signal in Canada

ALS Society of Canada, is building awareness of Amyotrophic lateral sclerosis (also known as Lou Gehrig’s disease) with a print advertising campaign, with a print campaign titled No Signal, showing the growing disability of adults with the condition.

For some, the legs are first to go. For many, it’s their hands. For others, it’s their voice. Amyotrpophic Lateral Sclerosis can begin any number of ways, but it always ends with death. That’s because ALS destroys your motor neurons, making it impossible for your brain to send messages to your body parts. One by one, your muscles become paralyzed, making it impossible to walk, talk, eat, and eventually, breathe. Please, help us find a cure. Visit www.als.ca to donate.

Credits

The Head and Shoulders campaign was developed at Lowe Roche, Toronto, by VP/creative director Christina Yu, chief creative officer Geoffrey Roche, copywriter Rob Sturch, art director Ryan McNeil, agency producer Helen Dedrick-Williams, business director Amanda Gaspard, with photographer Russell Monk and Ben Weeks.