Nestle is bringing smiles to the Australian face with a new big budget television commercial featuring a giant female doll, Ellie. The doll was filmed in the streets of Brisbane, Queensland, in April, and is likely to feature again in Nestle-sponsored appearances.
Ellie walks through the streets of Brisbane, revelling in the delights of Allen’s Lollies. Children and adults in the crowd are amazed and inspired by Ellie’s blowing of confectionery bubbles.
Click on the image below to play the video in YouTube (HD)
The Smiles ad was developed at JWT Sydney by executive creative director Andrew Fraser, associate creative director/art director John Lam, creative group head/copywriter Jason Ross, planner Luke Atkinson, group account director Peter Bosilkovski, account director Fiona Tenaglia, agency producer Gerri Hamill.
Filming was shot by director/editor Mark Toia via Zoom Film and Television, Brisbane, with producer Keri Grant.
Post production was done at Cutting Edge, Brisbane.
The doll was made by John Cox over two months on the Gold Coast, Queensland. “The doll was designed to remind us all of our childhood. She’s the quintessential doll that’s been part of popular culture for decades,” says John Cox.