Air France is using photography by Camilla Akrans to highlight the well being experienced by their passengers, featuring comfort, refinement, personal attention, gourmet dining, entertainment and care for the environment. Destinations and services are symbolized by flying objects in the sky trailing a single white line behind them. “Making the sky the best place on earth” consists of over a hundred visuals adapted in over 100 countries, used in the written press, on billboards and in four 8-second video clips aimed at Internet news sites and television sponsorship. The campaign won a gold press award at the Golden Awards of Montreux 2009.
The Line in the Sky campaign was developed at BETC Euro RSCG, Paris, by executive creative director Remi Babinet, creative director/art director Florence Bellisson, copywriter Valerie Chidlovsky, agency producer Fabrice Brovelli, art buyer Isabelle Mocq, assistant art director Cyril Arandel, print producer Ed Brachfield. Photographer was Camilla Åkrans.