Air France Draws a Line in the Sky

Air France is using photography by Camilla Akrans to highlight the well being experienced by their passengers, featuring comfort, refinement, personal attention, gourmet dining, entertainment and care for the environment. Destinations and services are symbolized by flying objects in the sky trailing a single white line behind them. “Making the sky the best place on earth” consists of over a hundred visuals adapted in over 100 countries, used in the written press, on billboards and in four 8-second video clips aimed at Internet news sites and television sponsorship. The campaign won a gold press award at the Golden Awards of Montreux 2009.

Air France Corset print advertisement

Air France Stilettos print advertisement
Air France Plateau print advertisement
Air France Verrine print advertisement
Air France Panther print advertisement
Air France Parasol print advertisement
Air France Pillow print advertisement
Air France Hands print advertisement

Credits

The Line in the Sky campaign was developed at BETC Euro RSCG, Paris, by executive creative director Remi Babinet, creative director/art director Florence Bellisson, copywriter Valerie Chidlovsky, agency producer Fabrice Brovelli, art buyer Isabelle Mocq, assistant art director Cyril Arandel, print producer Ed Brachfield. Photographer was Camilla Åkrans.