Adopt a Dog with BETA

BETA, Beirut for the Ethical Treatment of Animals, is running a billboard and magazine print advertising campaign encouraging the adoption of dogs as pets. Canine behaviour is contrast with the behaviour of human children and teenagers, with “Playboy”, “Smoking” and “Escape”. “You won’t come home to this. Adopt a dog.”

Beta Adopt a Dog ad - Playboy

“You might come home to a juicy lick. With dirty paws. That’s the dirtiest it would get with dogs, unlike children. When you adopt one of our rescued pets at BETA your only surprises will be pleasant ones.”

Beta Adopt a Dog ad - Smoking

Beta Adopt a Dog ad - Escape


The Beta Adopt an Adult Dog campaign was developed at Leo Burnett, Beirut, Lebanon, by creative directors Bechara Mouzannar, Chermine Assadian, art directors Nayla Moubarak, Joumana Ibrahim, copywriters Rana Najjar, Alex Kent, and illustrator Tiago Hoisel, Sao Paulo. See Hoisel’s CG gallery for behind-the-scenes work on the campaign.

Filed under: Print

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  • Samer

    Hello !
    i am just searching for a labrador (good conditions) preferable a little puppy to adopt it .
    thank you for answering me how can i find one

  • Chady

    Hi there , i am ready to adopt any indoor dog , can be small or a big i don’t care as long as he is an indoor dog !

    i am ready to take care of him so much

    please reply !

  • yusra

    hey there! i am ready to adopt w cute little puppy , i really love little white poodle dogs:) if u don’t have this type i can adopt any little puppy that doesn’t grow thank you:)

  • alia nader

    i need 2 contact you,cos ii found a dog that needs shelter

    • peter bou saada

      i want a dog or a puppy but i have no money im 14 year old tel :01/683492

  • Hanadi

    i would like to adopt either a maltese, bichon, shih tzu or yorki…are any of these available or will become available? where exactly are you located?

  • saad ammar

    im looking for jack rousel male to adopt

  • gilbert

    i want a dog or a puppy but i have no money im 16 years old i am a big pet lover with big experience tel:05/769462

  • Khaled hazwani

    I would like to adopt a dog I prefer a pomeranian or maltese thank you plz find one for me