Absolut vodka is the spirit behind this lunar mission, launched in 2007. People from around the world join together to transform the moon into a giant mirror ball. Impossible to carry out in the real world, it remains a spectacular and visually stunning concept that encourages us all to look at life ‘In an ABSOLUT World’. In An Absolut World, the Moon Wouldn’t Just Light Up the Night.
The commercial opens with construction workers in space, and ends with people around the globe dancing in the illuminating light effect hitting the Earth from above.
Click on the image below to play the video in YouTube (HD)
The ‘Disco Moon’ commercial was created at TBWA, Paris, by creative director/editor Erik Vervroegen, creative director/copywriter/art director Sebastien Vacherot. Filming was shot in Johannesburg, South Africa by director Adrien De Sa Garces.