ABC More than the Headlines

ABC, The Australian Broadcasting Corporation, is promoting its news coverage with “More than the headlines”, a print advertising campaign designed by The Glue Society, Sydney. Photographs of Barack Obama, Kevin Rudd and a soldier on duty have been retouched to show the people who are often forgotten in the news.

Barack Obama and witnesses in ABC News print advertisement

Kevin Rudd and soldiers in ABC News print advertisement Soldier and child in ABC News print advertisement


The More than the Headlines campaign was developed at The Glue Society by art director Luke Nuto and copywriter Nick Marzano.

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Filed under: ABC, Barack Obama, Kevin Rudd, Print