The 2009 Clio Awards this week recognized the California Milk Processors Board Got Milk ad, “Got Milk”, in the Hall of Fame. The honor comes fifteen years after awards for the commercial at Cannes International Advertising Festival, 1994 (Silver Lion) and the CLIO Awards 1994 (Gold).
The first Got Milk? ad, in October 1993, featured a hapless history buff (played by Sean Whalen) who receives a call to answer a radio station’s $10,000 trivia question (voiced by Rob Paulsen), “Who shot Alexander Hamilton in that famous duel?” The man’s apartment is shown to be a private museum to the duel, packed with artifacts. He answers the question correctly, but because his mouth is full of peanut butter and he has no milk to wash it down, his answer is unintelligible.
Click on the image below to play the video in YouTube (HD)
The “Got Milk” campaign was first developed at Goodby Silverstein and Partners, San Francisco, by creative directors Jeff Goodby and Rich Silverstein, art director Erich Joiner, copywriter Scott Burns and Chuck McBride, agency producer Cindy Epps.
Filming was shot by director Michael Bay via Propaganda Films.
Editor was Tom Muldoon at Superior Assembly/Nomad Editing.
Music was by Jonathan Elias at Elias Arts.