The Times of India presents a short satire on A Day in the Life of Chennai, the 24 hour biography of a giant cardboard cutout character navigating the ups and downs of cinema and politics. The Naaka Mukka video, highly popular in India, won the Lotus Roots gold award at Adfest, Asian Film of the Year 2008, the Gold Campaign at Goafest 2009 and a Gold Film Lion at Cannes International Advertising Festival 2009.
Naaka Mukka, meaning Mother Tongue, Father Nose, is a phrase used in a folk Tamil song capturing the duality of life. It became the basis of the music video launched on 22 August to celebrate the 369th anniversary of the city of Chennai. The video is a visual metaphor for the rise and fall of stars on the screen and beyond it, while highlighting the dirty party hopping track that most actor / politicians employ every day.
Click on the image below to play the video in YouTube (HD)
A Day in the Life of Chennai was developed at JWT India, Mumbai, by executive creative director/copywriter Senthil Kumar, art director Karthik Sekhar, agency producer Mark Manuel, advertiser’s supervisors Rahul Kansal, Priya Gupta and Suganthan K, and account supervisor Vijay Menon.
Naaka Mukka is an ancient tamil folk track that was completely rewritten for The Times Of India film and resung by folk artiste Madurai Chinna Ponnu, directed by Vijay Anthony. The new lyrics were written by Senthil Kumar, Robert Tn and Na Muthukumar.