3M Micro Projector Entertainment Everywhere

3M presents the MPRO 110 Micro Projector, a handheld projector that can be used in small spaces, from the perspective of small animals and birds in these three print advertisements from Germany. “Entertainment everywhere” includes the homes of the bird, dog and duck.

3M Micro Projector in Bird House

3M Micro Projector in Dog House

3M Micro Projector in Duck House


The 3M Entertainment Everywhere campaign was developed at Butter, Berlin and Dusseldorf, by creative directors Michael Preuss, Matthias Eickmeyer and Elmar Gerlach, art directors Thomas Hugo, Klaus Holsen, copywriter Tim Nockemann, account supervisor Rolf Schrickel and account manager Orlina Miller.

Butter was founded in 1995 by Werner Butter, who died at the age of 78 in January 2009.