13th Street Crime Night in Suspense

13th Street, a television channel specialising in action and suspense shows and movies, promoted its Crime Night series in Germany with a print advertising campaign with a new twist on suspense. Would be murderer scenes are put on hold until 8.13 pm. “Starting at 20:13pm! Crime Night on 13th Street.” The campaign won a Silver CLIO Award in 2009.

13th Street Hairdryer and Bath scene


13th Street Rope scene

13th Street Knife scene

Credits

The Crime Night campaign was developed at Jung von Matt/Spree GmbH, Berlin, by creative directors Jan Harbeck, David Mously, art director Daniel Haschtmann, copywriter David Missing, production manager Sven Hannemann, account executives Frank Lotze, Franzis Heusel, Ruben Ockenfels, art buyer Marjorie Jorrot and photographer Sven Glage (Karina Bednorz).

13th Street (13ème Rue or Calle 13) is a television channel specialising in action and suspense shows and movies. It is owned by NBC Universal and was launched in France on November 13, 1997 and in Germany on May 1, 1998. In 1999, the channel was launched in Spain and on September 6, 2007 in Benelux.