Here’s ten print advertisements from around the world, using the Easter theme to connect with the public through chocolate, bunnies, chickens, and Jesus.
Finally a Sunday off. TBWA Warsaw celebrates Easter Sunday with the Death club’s picnic, developed by creative director Pawel Borowski, art director Malgorzata Koterba, copywriter Agnieszka Klimczak and photographer Lucja Sokolowska.
Scandic Hilton in Sweden provides us with an Easter angle for getting away. “Get away this Easter. Find your own reason to get away this Easter.” Developed at Momentum, Stockholm, Sweden, by art director Marcus Enstrom and copywriter Marie Swahn.
Trendy Easter. Menos cuento. Mas Dulces. Less talk. More candies. Developed at Leche2, Santiago, Chile by creative director Sebastian Arteaga, art director José Isla, copywriter Tomás Rodríguez and illustrator Miguel Vergara.
Stained Glass road safety message from April 2004, developed at Saatchi & Saatchi Sydney, by David Nobay, Anthony Moss and Matt Gilmour, with account supervisor Mark Green, advertiser’s supervisor Harold Scruby and typographer/illustrator Lorenz Perry and illustrator Linds Redding.
Shop Livingston has produced its latest event campaign for its Easter Urban Arts Week. The clever use of imagery aims to attract more shoppers into the Centre by offering fun and exciting events, and therefore encouraging them to ShopLivingston, as opposed to going to Edinburgh or Glasgow. Developed at Tsuko, Edinburgh by creative director Pete Bastiman, art director Simon Philips, copywriter Pete Bastiman and photographer Robbie Smith.
M&Ms Easter Egg, promoting Bunny Mix, developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, executive creative director Susan Credle, creative directors Tim Bayne and Lauren Connolly, copywriter Paul Janzen, art director Paul Oberlin, agency producer Lauren Cofield and photographer Mark Viker.
Nestle Chocolate Bunny Doesn’t Have to Be Evil. Developed at CumminsNitro, Melbourne, by creative director Sean Cummins, art director Jason Hynes, copywriter Julie Poulter, typographer Rowan Hammerton and photographer Mat Baker.
Churches Advertising Network in the UK released this print advertisement for 1999, provoking protests from those who did not like the connection between Jesus and South American revolutionary Che Guevara.
Jan Becher Pernod Ricard appealed to Czech readers to be careful on the roads over Easter in 2005, using a reference to the Pieta, the classic scene in which Mary grieves over the body of Jesus. “Please, drink responsibly this Easter” is the message associated with Tequila Olmeca. Developed at Mark BBDO