Zwilling Knives, from J.A. Henckels, are presented as the solution to tricky situations in this print advertising campaign from Thailand. A nun and her class look at one small cake, perhaps brought by one of the pupils for a birthday treat. A military man cuts up an apple, with the eyes of all the other soldiers waiting to see how many slices he can produce.
The Zwilling campaign was developed at BBDO, Bangkok, Thailand, by executive creative directors Nikrom Kulkosa and Suthisak Sucharittanonta, creative directors Vasan Wangpaitoon, Juntiga Nasunee, art director Natee Likitsuwankool, and copywriter Thanasorn Janekankit. Photography and retouching was provided by Chub Nokkaew at Chubcheevit, Bangkok.