Zune Zombies Dance Piece of Me Piece of You

Microsoft’s Zune interactivity is being promoted in a TV ad featuring life-sized puppets dancing as zombies in a music video something lakin to Michael Jackson’s Thriller music video.

Zune Zombies dance in Piece of Me Piece of You


A zombie (reanimated corpse) starts the dance infection with a bite to a skateboarder. The clip moves through a night in which the living dead dance to the sounds of Chromeo’s electronic track, Fancy Footwork.

Click on the image below to play the video in YouTube

Credits

The Zune Zombies ad was developed at 72 and Sunny, Los Angeles, by creative directors Bryan Rowles and Glenn Cole, copywriter Charlie Stephenson, agency producer Elisa Orsburn.

Animation and puppetry were developed at Three Legged Legs and Green Dot Films, by creative directors Casey Hunt, Greg Gunn, Reza Rasoli, director of photography Bengt Jonsson, editor Jason Painter, designer Jeff Beberman, executive producers Darren Foldes and Rich Pring, producer Mary Ann Cabrera, compositor Tyler Nathan, post production intern Jason Han, line producer Stephen Steiner, and Green Dot managing director Rick Fishbein.

See the Three Legged Legs behind-the-scenes narrative, covering the pitch, the character design, puppet making, storyboards, the puppeteers, the shoot, post production,

Characters were designed by Andrew Hem, Adam Parker Smith. Puppets were made by Adam Parker Smith and Caroline Salas, and choreographed by Kristn Zipfel. Shoot puppeteers were Eli Presser, Jessie Kingsley, Catherine Strecker, Brandy Whiseant, and Rob Hummel.

Additional rotoscoping was done at RotoFarm with digital transfer done at Plaster City Digital.

Sound was designed at Stimmung.

Music is “Fancy Footwork” by electronic duo Chromeo.

Lyrics for Fancy Footwork

Two Step x6

Bright lights keep you straight,
Feels like looking in a magazine,
You run on the floor,
Feels like dancing is the way to go,
But if you let her see that fancy footwork
Show her that you’re not that shy,
Let her see that fancy footwork
Show her you’re that type of guy.

Two Step x6

Young boy don’t be late,
This girl ain’t really got time to wait,
You think its all for show,
But this is just the only way I know,
But if you let her see that fancy footwork
Show her that you’re not that shy,
Let her see that fancy footwork
Show her you’re that type of guy.

Two Step x6

If you ever need a guy,
A partner for the week
You’re holding my direction
Then just come in for me
We’ll meet up on the floor
And maybe do the twirl,
So show me what you got in terms,
Of fancy footwork.

Fancy Footwork x7

Two Step x6