The Inspiration Room

Crest You can say anything with a smile

Whitening toothpaste Crest is presented as the means to difficult ends in a campaign with the tagline, “You can say anything with a smile”.

Bulldozer

A demolition worker breaks the bad news to the boys on the playground, with a smile.

Click on the image below to play the video in YouTube

Lice

With a smile, a young man breaks the news to his partner that he is responsible for the problems they’re having with head lice.

Click on the image below to play the video in YouTube

Pre Nup

A man and his lawyer talk the bride to be into signing a pre nup agreement, with a smile.

Click on the image below to play the video in YouTube

Credits

The Crest campaign was developed at Saatchi & Saatchi, New York, by executive creative director Gerry Graf, creative director Kerry Keenan, Alison Gragnano, copywriter Nathan Frank, art director Dan Lucey, agency producers Colin Pearsall, Maura Hurley, account supervisor Mollie Rosen, Christina Montero, Janet Thompson.

Filming was shot by director Harold Einstein via Station Film, New York, with producer Tom Rossano.

Editor was Ian Mackenzie at Mackenzie Cutler, NY. Sound was designed and arranged by Mark Healy.

The Crest campaign won a Gold Film Lion at Cannes International Advertising Festival 2008. What everyone wants to know is if Procter & Gamble actually took the gamble with this campaign and aired it.

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This entry was posted on Wednesday, June 25th, 2008 at 10:16 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Harold Einstein, Mackenzie Cutler, Saatchi & Saatchi New York, Station Film

Posted in Inspiration, TV Ads Cinema and Online Videos

Trackbacks/Pingbacks

1. Cannes Film Lions 2008 Winners says:

   July 3, 2008 at 10:10 pm

   [...] Crest Toothpaste, Bulldozer, Lice, Pre-Nup, Saatchi & Saatchi New York, Station Film, New York [...]

   Reply
2. One Show Public Choice TV Commercials 2009 | The Inspiration Room™ | Daily says:

   April 29, 2009 at 6:42 am

   [...] Crest – Bulldozer Saatchi & Saatchi New York, United States / New York [...]

   Reply
3. One Show Pencils for 2009 | The Inspiration Room™ | Daily says:

   May 7, 2009 at 12:54 pm

   [...] Malaysia, Kuala Lumpur (Newspaper Campaign) Google Search Tips, Grey, Istanbul (Radio Single) Crest – Lice, Saatchi & Saatchi, New York (Television Single) Skittles – Pinata, TBWAChiatDay, New York [...]

   Reply
4. Clio TV and Cinema Awards for 2009 | The Inspiration Room Daily says:

   May 16, 2009 at 7:17 am

   [...] Crest: Bulldozer (Toiletries) Saatchi & Saatchi, New York USA [...]

   Reply