France Adot, the federation of associations for organ donation and human tissues, has a superman theme in this print advertisement encouraging registration for organ donation.
The Hero ad was developed at CLM BBDO, Paris, by executive creative director Gilles Fichteberg and Jean-François Sacco, head of art Sylvie Etchemaité (Head of Art), art director Lucie Valloton, copywriter Julien Perrard, account manager Pascal Couvry and photographer Cédric Delsaux.
(France) 
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