You Can Be A Hero After You Die

France Adot, the federation of associations for organ donation and human tissues, has a superman theme in this print advertisement encouraging registration for organ donation.

ADOT Hero print ad


The Hero ad was developed at CLM BBDO, Paris, by executive creative director Gilles Fichteberg and Jean-François Sacco, head of art Sylvie Etchemaité (Head of Art), art director Lucie Valloton, copywriter Julien Perrard, account manager Pascal Couvry and photographer Cédric Delsaux.

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