Yellow Pages from Dubai
Here’s a simple but effective campaign for a Yellow Pages phone directory service in the United Arab Emirates, highlighting the connection between the business directory with white weddings, brown pet trainers, red roses, blue psychiatrists, green grocers and black funerals.
The Yellow Pages campaign was developed at Grey Worldwide, Dubai, United Arab Emirates, by executive creative director Danny Higgins, creative director Alisdair Miller, art director/copywriter Jay Furby, and account supervisor Joanna Naoum.
The campaign has just won gold at the Dubai Lynx Awards.
Jay Furby’s freelance work on this campaign brings him back out of ‘creative exile’ after his departure from The Furnace, Sydney, in 2006.