Xtra Yahoo When X Meets Y
Telecom‘s partnership with Yahoo! in New Zealand (yahoo!xtra) was launched in 2007 with a television advertising campaign, “When X Meets Y”. The TV ad featured here shows a couple enjoying a lingering kiss to the sounds of Regina Spektor‘s track, Fidelity. “Good things happen when X Meets Y”. Xtra is the name of the internet service provider formed by Telecom New Zealand in 1999.
The X Meets Y campaign was developed by Darryl Parsons at Consortium, Auckland. Filming was directed by Gaysorn Thavat, now at Robber’s Dog.
Download Regina Spektor’s Fidelity track online at iTunes: Fidelity – Begin to Hope (Bonus Track Version)