Xtra Yahoo When X Meets Y

Telecom’s partnership with Yahoo! in New Zealand (yahoo!xtra) was launched in 2007 with a television advertising campaign, “When X Meets Y”. The TV ad featured here shows a couple enjoying a lingering kiss to the sounds of Regina Spektor’s track, Fidelity. “Good things happen when X Meets Y”. Xtra is the name of the internet service provider formed by Telecom New Zealand in 1999.

Click on the image below to play the video in YouTube

Credits

The X Meets Y campaign was developed by Darryl Parsons at Consortium, Auckland. Filming was directed by Gaysorn Thavat, now at Robber’s Dog.

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This entry was posted on Friday, February 29th, 2008 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.