Telecom‘s partnership with Yahoo! in New Zealand (yahoo!xtra) was launched in 2007 with a television advertising campaign, “When X Meets Y”. The TV ad featured here shows a couple enjoying a lingering kiss to the sounds of Regina Spektor‘s track, Fidelity. “Good things happen when X Meets Y”. Xtra is the name of the internet service provider formed by Telecom New Zealand in 1999.
Because of Warner Music Group’s copyright wrangle with YouTube, the music has been disabled here. Click on the image below to play the video (without sound) in YouTube
Credits
The X Meets Y campaign was developed by Darryl Parsons at Consortium, Auckland. Filming was directed by Gaysorn Thavat, now at Robber’s Dog.
Download Regina Spektor’s Fidelity track online at iTunes:
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