Microsoft’s XBox Singing Lips is being promoted in an online video featuring a pair of lips singing Aha’s “Take On Me” as he walks through the streets. Shades of the Tooheys Extra Dry Tongue ad from Australia?
The ad is for Xbox 360 Lips, the singing game that offers wireless motion-sensitive microphones and the ability to sing along with 40 preloaded songs or your own digital music collection, due for release on November 21.
Click on the image below to play the video in YouTube (HD)
A-Ha’s lead singer Morten Harket performed ‘Take on me’ at a European Xbox event in October. The Lips in the advertisement, in contrast, sound authentically amateur.
Take On Me was developed at T.A.G., San Francisco, by creative directors Scott Duchon, Geoff Edwards, John Patroulis, art director Nate Able, copywriter Mat Bunnel.
Editing was done by Steve Gandolfi at Cut & Run.
VFX was done at Method Studios by Lead 2D artists Rob Maggach and Jake Montgomery, Lead 3D artist Andy Boyd.
No one is owning up to providing the vocals.