WWF Wombat Tells Her Story

WWF Australia tells the story of the wombat, perhaps the next endangered indigenous species in Australia. A woman movingly tells the story of being without shelter and food, losing her husband, being pregnant, unsure of how to survive. It’s not her story. It’s the wombat’s.

Wombat Woman


The Wombat ad was developed at Leo Burnett Sydney by executive creative director Mark Collis, art director Kieran Antill, copywriter Stephen Coll.

Director was Sam Bennetts via The Feds, Sydney.