WWF (World Wildlife Fund) wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change conference in Bali in December 2007. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken.
During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”
Text on the mug says, “A global climate increase of 2 degrees will have irreversible catastrophic effects. www.wwfchina.org”
The WWF coffee cup concept was developed at Ogilvy & Mather, Beijing, China, by group executive creative director Nils Andersson, creative director/art director Michael Wong, creative director/copywriter Doug Schiff, Art Directors XiaoChen Li and Ahi Huang, Copywriters Yue Song and Ashley Yang, production Manager Tracy Wu, photographer Kenny Chai, account service Team Julia Zhang and Brian Li.