WWF France Demonstrates against Over Fishing
WWF is speaking up for the fish of the world in this print advertisement featuring an underwater demonstration set in a coastal fishing town. 75 % des stocks de poissons exploités sont menacés de surpêche. 75 % of exploited fish stocks are threatened by overfishing.
The demonstration was organised at Ogilvy & Mather France by executive creative director Chris Garbutt, creative director Christian Reuilly, art director Benoit Raynert, copywriter Arnaud Vanhelle and photographer Garry Simpson.