WWF Extinction End of Evolution

WWF China has linked evolution with extinction in a series of award winning print advertisements featuring the tiger, elephant and turtle. Is the tiger’s final stage to be a fur jacket? Will the elephant end up as ivory alone? Will the turtle’s final phase be in the cooking pot?

Tiger in WWF evolution cycle

Elephant in WWF evolution cycle

Turtle in WWF evolution cycle


The WWF extinction campaign was developed at Ogilvy & Mather Advertising, Beijing, by creative directors/copywriters Nils Andersson and Doug Schiff, and art director Fenglin Yu.

Filed under: Print, WWF

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