WWF China has linked evolution with extinction in a series of award winning print advertisements featuring the tiger, elephant and turtle. Is the tiger’s final stage to be a fur jacket? Will the elephant end up as ivory alone? Will the turtle’s final phase be in the cooking pot?
The WWF extinction campaign was developed at Ogilvy & Mather Advertising, Beijing, by creative directors/copywriters Nils Andersson and Doug Schiff, and art director Fenglin Yu.