WWF Extinction End of Evolution

WWF China has linked evolution with extinction in a series of award winning print advertisements featuring the tiger, elephant and turtle. Is the tiger’s final stage to be a fur jacket? Will the elephant end up as ivory alone? Will the turtle’s final phase be in the cooking pot?

Tiger in WWF evolution cycle

Elephant in WWF evolution cycle

Turtle in WWF evolution cycle

Credits

The WWF extinction campaign was developed at Ogilvy & Mather Advertising, Beijing, by creative directors/copywriters Nils Andersson and Doug Schiff, and art director Fenglin Yu.

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This entry was posted on Tuesday, January 15th, 2008 at 7:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.