WWF Extinction End of Evolution
WWF China has linked evolution with extinction in a series of award winning print advertisements featuring the tiger, elephant and turtle. Is the tiger’s final stage to be a fur jacket? Will the elephant end up as ivory alone? Will the turtle’s final phase be in the cooking pot?



Credits
The WWF extinction campaign was developed at Ogilvy & Mather Advertising, Beijing, by creative directors/copywriters Nils Andersson and Doug Schiff, and art director Fenglin Yu.
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Posted in Inspiration, Print Press Posters Billboards

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(4.85 out of 5)
thats so mean!!!!!!!!!!!!!!