The Inspiration Room

Wrangler We Are Animals

Wrangler Jeans are being promoted in France with one spooky advertising campaign, “We Are Animals”. Topless men and women wearing only jeans are filmed in wild settings behaving like animals.

Click on the image below to play the video in YouTube (HD)

Credits

The Wrangler campaign was developed at FFL Paris, France, by executive creative directors Fred & Farid (Frederic Raillard and Farid Mokart), art directors/copywriters Julie Louison and Perinne Durand, copywriters Baptiste Clinet, Nicolas Lautier, Philippe Pinel, Frederick Lung, agency supervisors Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi, advertiser supervisors Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes, and agency producers Robin Accard and Yann Yap. The Fred & Farid website includes 100 executions of the “We Are Animals” concept.

Filming was shot by Ryan McGinley, known for his nude films. (See my earlier post on the Sigur Ros Gobbledigook music video directed by Ryan McGinley. Editors were Yannis Rachid and Fredric Theodore.

Neighbouring Posts

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Location (France).

This entry was posted on Saturday, August 30th, 2008 at 10:05 pm and is filed under Inspiration, Print Press Posters Billboards, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: FFL Paris, Fred & Farid, Ryan McGinley, Wrangler

Posted in Inspiration, Print Press Posters Billboards, TV Ads Cinema and Online Videos

3 Responses to Wrangler We Are Animals

1. slam says:

   December 28, 2008 at 3:36 pm

   My first impression from this campaign was that it was an homage to the final scenes of “Apocalypse Now” – rugged, animalistic, hard-worn, tough, and lasting.

   Reply

Trackbacks/Pingbacks

1. Wrangler We Are Animals Campaign says:

   June 25, 2009 at 11:41 pm

   [...] The We Are Animals campaign was developed at Fred & Farid, Paris, by executive creative directors Fred & Farid (Frederic Raillard and Farid Mokart), art directors/copywriters Juliette Lavoix and Pauline De Montferrand, advertiser’s supervisor Giorgio Presca and photographer Ryan McGinley. See my earlier post on the campaign. [...]

   Reply
2. Press Lions at Cannes 2009 says:

   June 26, 2009 at 4:14 pm

   [...] Farid for their Wrangler “We Are Animals” campaign. See more on the campaign here and here. 11 Gold, 23 Silver and 36 Bronze Lions were also given by the jury. Clara Tehrani and Nuno [...]

   Reply