Wrangler Basic Cut Neanderthals
Wrangler Basic Cut Jeans are presented as primordial, primitive, elementary, undeveloped, uncomplicated, plain and unsophisticated, in this print advertising campaign from Singapore. Neanderthal guys squat, slouch and stalk in the jeans. The campaign won Gold at Cannes 2004.
The Wrangler campaign was developed at BBDO Singapore by creative director Farrokh Madon, art director Goh Wee Kim, copywriter Andrew McKechnie, account handler Tricia Fong, with photographer Jonathan Tay and retoucher Lay Leng at Procolor.